Mission Workshop is a top notch backpack company with stellar design and marketing guys working for them. This is the 4th video production in san francisco that I have produced for them and everyone has been unique and true to their brand. With this current release of their Arkiv buildable bag we needed to show how the bag changed, how people use it and also add some style. Evan, Bart, Mark and the crew are seasoned in the ways of video and photography so we came together with a good idea of what needed to be done.
This video was shot in one day at my studio in San Francisco. The light and color were important for the type of look that we wanted. The video, as you can see, has a slightly dark feel to it. Somewhat serious and stylized, this video aims to place the bag in another place where the bag is the sole focus of the shoot and the viewer.
Check it out and go to Missionworkshop.com to see the Arkiv field bag.

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Blog Responses

1. Joshua Root says:

   06/16/2012 at 4:20 am

   Definitley stylish! Great work James. I like the use of the new studio, gives a great feel. Let me know when you need to get LEDjams involved for the color work!

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